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Sell

Methods of Sale

The right selling method depends on your property, the buyers it is likely to attract and the timing that works for you. Ray White Cashmere can help you weigh those choices alongside your appraisal and marketing plan.

Start with the property and your priorities

Discuss the evidence behind the suggested price range, the likely buyer audience, your preferred settlement timing and how offers will be handled. A well-planned campaign connects presentation, photography, advertising, viewings and buyer follow-up to the method you choose.

Advertised price and negotiation

An advertised price gives buyers a clear starting point. Selling by negotiation leaves the price open for discussion. In either case, consider the whole offer, including conditions and settlement, rather than the price alone. An asking price is not a guaranteed result or a ceiling on what a buyer may offer.

Auction

An auction brings interested buyers together to bid publicly on a set date. You agree a reserve and the sale terms beforehand. A successful purchase under the hammer is unconditional, so buyers need to complete their checks and arrange finance before bidding.

The campaign provides a clear timetable, but a sale is not guaranteed. Discuss the marketing investment, buyer readiness and what happens if bidding does not reach reserve. If early offers may be considered, agree the process with your salesperson before the campaign starts.

Tender

A tender invites confidential written offers by an advertised closing time. Offers can include conditions. The tender documents set out when offers may be considered, how long they remain open and whether the seller can consider an offer before the deadline. There is no blanket rule that every tender must wait until closing before an offer can be accepted.

Deadline sale

A deadline sale gives buyers a date to work towards. Confirm whether the property may sell earlier, how interested buyers will be kept informed and how offers will be presented. Compare the strength of each offer with your objectives, including its conditions and settlement arrangements.

How do I choose between the methods?

Ask your salesperson to compare two suitable options for your home, rather than recommend a method on its name alone. Work through these questions together:

  • Can the likely buyers be ready by the sale date? Auction buyers must complete their checks before bidding. A deadline, tender, priced or negotiated sale can accommodate conditional offers, although you still decide which terms you will accept.
  • How clear is the pricing evidence? Ask to see recent comparable sales and the differences that matter. A distinctive outlook, unusual layout or substantial land component needs a reasoned comparison, not an assumption that a particular method will produce a premium.
  • What does your timetable require? A campaign date gives a point to work towards; it does not guarantee a sale or your preferred settlement. Discuss your next purchase, the cost of extra time and a plan if the first approach does not produce an acceptable offer.

A Cashmere example: a hill home with repair records to gather

Imagine a home where a buyer is likely to ask about a retaining wall, shared driveway and earlier earthquake repairs. Start by identifying the available records and the questions needing specialist advice. If likely buyers cannot complete their finance, insurance and property checks before auction, discuss that constraint when comparing methods and the launch date. It does not automatically rule auction in or out. Our Cashmere hill-property guide and earthquake-record checklist for buyers help frame that conversation.

This is an illustrative decision, not a client case study. Ask for the recommendation, its reasons, the agreed budget and the review date in writing. Our selling plan connects these choices to costs, timing and campaign feedback.

Your agency agreement is a separate decision

A sole or exclusive agency agreement appoints an agency for an agreed period. It is not itself a method of sale. Read the agreement, understand commission and marketing costs, and seek legal advice before signing.

Plan your next step

Arrange a property appraisal, read our home preparation guide or call 03 337 5024 to discuss your property. For independent guidance, visit Settled’s methods of sale, deadline sale and agency agreement resources.


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